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ABOUT
Michelle Charpentier
With 15 years of experience working with companies ranging from startups to internationally recognized brands, Michelle Charpentier founded Charp Consulting with a mission to help all brands achieve their full potential.
Originally a native of upstate New York, Michelle is a graduate of Columbia College Chicago where she earned her B.A. in Arts, Entertainment and Media Management. She also received her Image Consulting certification from the Fashion Institute of Technology.
During her time in Chicago, she worked with numerous companies such as Ford Modeling Agency, The Chicago Incubator, The Merchandise Mart, Macy’s, Bloomingdales, Nordstrom and Saks Fifth Ave. Michelle also helped produce events in the Chicago area with Gen Art, Akira, Chicago Fashion Focus, Bravo TV Network, and America's Beauty Show featuring famed celebrity stylists Paul Mitchell and Nick Arrojo.
After living in Chicago for a few years, she moved back to New York where she continued to work in fashion with brands such as Zac Posen, New York Fashion Week, and Peoples Revolution. She has also held numerous leadership positions with luxury brands including David Yurman and John Hardy.
During her time at David Yurman, she developed their in-house customer experience/eCommerce team which allowed for significant growth. She led the customer experience team to receive the Stella Elite Award for providing best-in-class service for two consecutive years, all while doubling revenue - her proudest professional achievement to date!
Although she loves working with large corporations, she really enjoys helping young artists and entrepreneurs establish themselves. She has helped numerous small businesses launch their careers by organizing events such as fashion shows, CD release parties and photoshoots, as well as creating websites and seeking out the right production vendors. She has also worked on fundraising events for non-profit organizations such as The Epilepsy Foundation and Breast Cancer Awareness Foundation.
Michelle is experienced in strategy, process improvement, training, events, sales, customer experience and operations. She thrives on bringing an idea to life and always looks forward to an opportunity to collaborate with someone new!
Fritzgerald Charpentier
Since starting his first company 20 years ago, Fritzgerald has managed a variety of other start-ups ranging from fitness and wellness to lifestyle and fashion brands. He moved to Brooklyn from Haiti in 1995 and immediately discovered a passion for fitness. It was then he launched his first business as a personal trainer: Train_4_Life.
His charismatic personality and favorable results allowed him to expand his customer base and attract high-profile clients that worked in the finance industry. These clients would introduce Fitzgerald to ForEx trading, leading to another newfound passion in the form of finance and economics. Fitzgerald was drawn to the challenge of ForEx trading despite it being a uniquely high-risk endeavor.
He started working as a market trend follower and ForEx analyst while maintaining his personal trainer business, and held positions at established financial organizations like Garden State Security Group and M.D. Sass. Along the way, he also had the pleasure of working with David Yurman, Honda and BMW.
Fritzgerald’s experience could have led him down any number of career paths, but as a serial entrepreneur, he found his niche in launching new companies, promoting brands and hosting events to benefit charities near and dear to his heart. The launch of Charp Consulting has allowed Fritzgerald to thrive in a role that combines his passions with his expertise.
BUSINESS STRATEGY
Purpose Definition & Alignment | Impact Assessment & Measurement | Stakeholder Engagement | Sustainability Planning | Inclusive Leadership Development | Corporate Social Responsibility (CSR) Strategy | Risk Management & Compliance | Market Research & Positioning | Training & Workshops | Technology Integration | Business Model Innovation | Project Management | Goal Setting | Budget Management | Operational Policies and Procedures (SOPs)
BRAND MANAGEMENT
Brand Identity Development | Brand Positioning | Brand Guidelines | Reputation Management | Internal Brand Engagement | Brand Monitoring & Analytics | Partnership & Collaboration Management | Customer Experience Management | Brand Storytelling & Content Strategy | Social Media Branding | Event Branding & Sponsorship Management
CREATIVE RESOURCES
Brand Storytelling Workshops | Visual Branding & Design Services | Website Development | Social Media Content Calendars | Podcast Planning & Promotion | Branded Merchandise Design | Creative Writing & Copywriting | Interactive Workshops & Events | Social Media Campaigns & Platform Management