One of the first questions we typically ask our clients is, what is your brand voice?
However, some of you may ask... what is a brand voice?
A brand voice is essentially the personality behind your brand - it's how your business speaks to its audience. There are many tones you can take - you can be silly or serious - or perhaps you are a little of both. However, it is important to identify your voice and stay true to it as that is how you'll attract and build a relationship with your customers.
Your brand voice is what will set you apart from other like companies - which is why it is important to have a consistent voice so your audience can connect. Once you have "found your voice" you should find that it is aligned with your brand values.
Influences perception (Perhaps you have a wellness brand that sells only organic products)
Sparks recognition (You have a recognizable slogan or catchphrase)
Builds trust (Your voice is authentic and matches your brand)
Creates connection (Perhaps your products are created with recycled products which could align with certain values of your customers - which keeps them coming back for more!)
If all of this feels overwhelming - there are actually just a few simple steps you can follow!
Define your target audience
Find existing brands you like
Complete a few exercises (example: if your brand was a person, how might they act at a dinner party?)
Once you have identified your brand voice, it's time to create a style guide for your brand voice. We'll discuss that in another post. Until then, give your brand voice a thought! If you are a new business, this is a great opportunity to discover how you'd like to be presented. If you are an established brand, this is a great opportunity to confirm your brand voice is true to your brand or determine if it is appropriate to rebrand.
As always - feel free to contact us if you have any questions!